Secrets of Choosing Colors | What You Should Know About Its Connotations Before Starting Your Graphic Design

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In this article, you will learn about the color circle and its comprehensive impact on our daily experiences, and you will gain a scientific and artistic understanding of choosing colors.

Have you ever thought about how the color of the room we live in can play a big role in determining our mood and sense of comfort? Science shows that colors are not just a side detail in our environment, but rather an essential element that can give meaning to our daily lives, and as designers carefully choose their colors to express their vision and achieve certain effects, we can all greatly exploit the power of color in our lives.

أسرار اختيار الألوان| ما يجب عليك معرفته عن دلالات الألوان قبل البدء بتصميمك -
Secrets of Choosing Colors | What You Should Know About Its Connotations Before Starting Your Graphic Design 5

In this article, we will learn about color, the color circle, and the meanings of colors, and then we will discuss ways to choose colors in graphic design.

Color and Its Main Components:

Color is an artistic and scientific concept that draws our attention and illuminates our senses. It is the visual characteristic that conveys to us many meanings and feelings about objects. Color is defined as a visual property that appears when light interacts with objects and objects, whether natural or artificial. Visible colors consist of three colors.

The main three colors are red, green, and blue. This is considered the main three-tone structure, also known as the RGB color model, when these three colors meet, infinite horizons of tones and shades are created that distinguish each color individually. These three components are not just individual colors, but rather are basic structures to form the entire color spectrum that surrounds us, as it is considered Understanding these main components of colors is a vital first step in understanding the connotations of colors and their effects on our daily lives. From colors, we produce the color circle, so follow with me to learn about the color circle.

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Top 5 Ideas About Choosing Colors

1. Impact of Sectors:

أسرار اختيار الألوان| ما يجب عليك معرفته عن دلالات الألوان قبل البدء بتصميمك - Secrets of Choosing Colors | What You Should Know About Its Connotations Before Starting Your Graphic Design
Secrets of Choosing Colors | What You Should Know About Its Connotations Before Starting Your Graphic Design 6

 One of the main secrets about the color circle is the effect of dividing the circle into sectors. The sectors reflect different gradations and shades of color, which gives a deeper understanding of how color changes from one spectrum to another.

2. Color Harmony:

  The circle shows how close colors can harmonize beautifully, which contributes to creating calm and relaxing effects for the eye, as the use of harmonious colors in design gives a sense of balance and visual harmony.

3. Contrast Based Colors:

  Presenting colors based on contrast can create a strong and bold effect. When choosing colors that are both close and distant, dazzling and contrasting effects can be achieved.

4. Secondary and Mixed Colors:

 The color wheel reveals secondary and mixed colors, allowing understanding of how a variety of colors can be created by mixing primary colors in different ways.

5. Benefiting from Culture:

  The color wheel can be interpreted in a way that relates to culture. Colors may carry different cultural connotations, and understanding these connotations can play an important role in choosing colors in a particular context.

How to Choosing Colors:

أسرار اختيار الألوان| ما يجب عليك معرفته عن دلالات الألوان قبل البدء بتصميمك - Secrets of Choosing Colors | What You Should Know About Its Connotations Before Starting Your Graphic Design
Secrets of Choosing Colors | What You Should Know About Its Connotations Before Starting Your Graphic Design 7

In a world characterized by a limitless diversity of colors, choosing color becomes a strategic matter that requires a deep understanding of its connotations and effects, as color is chosen based on several factors that vary between the purpose to be achieved, the cultural context, and artistic considerations.

First and foremost, the choice of color depends on the nature of the project or the context. For example, in interior design, it is preferable to use calm and relaxing colors in comfort spaces, while bright and vivid colors can be suitable for creative and dynamic spaces.

Then designers take into account the psychological impact of colors, as He knows that every color carries meanings and evokes certain feelings. For example, red is associated with enthusiasm and energy While blue is considered a calm color that relaxes the mind and promotes relaxation, it is not only the psychological significance of the colors that is important, but also the harmony between the chosen colors is very important, as the colors must be balanced together to give a visual effect that is attractive and comfortable to the eye of the beholder, and the cultural context is also considered a factor.

This should not be overlooked when choosing a color, as colors may carry different connotations in different cultures, and these connotations must be taken into account to avoid any unintended or unwanted interpretations.

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How Does The Designer Choose Colors in The Design?

In the world of graphic design, choosing colors is one of the decisions that most impacts the viewers’ experience, as this decision requires a precise understanding of the language of colors and how they interact with the target audience.

The first step in the process of selecting colors in graphic design is to define the goal of the project; Is it about designing a brand? Or prepare a promotional advertisement? In each case, the colors should reflect the vision and personality to be represented.

After defining the goal, the designer follows a careful analysis of the target group, A good understanding of demographics, behaviors and preferences can guide the choice of colors towards meeting the expectations of the target audience. The designer also takes into account the impact of colors on viewers’ response and interaction. Bright, bright colors may attract attention and express vitality, while calm and soft colors may convey a message of calm. And relaxation.

أسرار اختيار الألوان| ما يجب عليك معرفته عن دلالات الألوان قبل البدء بتصميمك - Secrets of Choosing Colors | What You Should Know About Its Connotations Before Starting Your Graphic Design
Secrets of Choosing Colors | What You Should Know About Its Connotations Before Starting Your Graphic Design 8

The principle of harmony and balance in choosing colors cannot be forgotten, as the designer must achieve a geometric balance between the colors to ensure the attractiveness of the design and the ease of understanding the content.

In short, choosing colors in graphic design is a strategic challenge that requires a combination of art and analysis to ensure that the desired goal is effectively achieved and viewers are inspired in the appropriate way.

At the end of this article, we realize that this study is not just a visual art, but rather a science that carries with it a deep connection to its effects on our psychology and behaviors, as we have confirmed that choosing colors is not just an artistic decision, but rather a precise strategy that reflects a deep understanding of the relationship between color and visual experience.

In a world that increasingly relies on visual communication, it is important to use colors correctly in our designs and visual messages. Understanding the motivations for choosing colors and their effects can contribute to improving communication and increasing the impact of our messages, Therefore, we invite you to enjoy your journey in designing your visual identity and everything related to it.

If you are seeking to achieve an effective and sophisticated visual effect, our team in graphic design services offers its expertise to support your vision and make it a reality with vibrant colors and creativity. Contact us on our website.

References

https://edu.gcfglobal.org/en/beginning-graphic-design/color/1

https://blog.hubspot.com/marketing/color-theory-design

https://dribbble.com/stories/2021/12/02/the-graphic-designer-s-guide-to-mastering-color

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