{"id":4526,"date":"2023-03-16T09:46:26","date_gmt":"2023-03-16T06:46:26","guid":{"rendered":"https:\/\/pixel-bee.com\/?p=4526"},"modified":"2023-03-18T16:58:09","modified_gmt":"2023-03-18T13:58:09","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%b9%d8%a8%d8%b1-%d9%85%d8%ad%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-sem-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-ppc","status":"publish","type":"post","link":"https:\/\/pixel-bee.com\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%b9%d8%a8%d8%b1-%d9%85%d8%ad%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-sem-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-ppc\/","title":{"rendered":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b SEM \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC | 4 \u0646\u0642\u0627\u0637 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629"},"content":{"rendered":"\n

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\u0648\u062a\u062c\u062f\u0631 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u062a\u0648\u0627\u0641\u0631 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0643 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631 (\u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC )\u060c \u0648\u0633\u0646\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646\u0647\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0648\u0646\u0629.<\/p>\n\n\n\n

\u0645\u0627 \u0647\u0648 SEM \u061f<\/h2>\n\n\n\n
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\u0645\u0627 \u0647\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC\u061f<\/h2>\n\n\n\n

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\u0645\u0627 \u0647\u064a Google PPC Ads\u061f<\/h3>\n\n\n\n

Google<\/a> PPC Ads \u0647\u064a \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0647\u0627 \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643 \u0628\u062d\u062b Google (SERPs). \u064a\u064f\u0639\u0631\u0641 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0633\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 (CPC). \u0647\u0630\u0627 \u0648\u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0644\u062d\u0645\u0644\u0627\u062a PPC \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u060c \u062d\u064a\u062b \u0644\u0646 \u062a\u062f\u0641\u0639 \u0625\u0644\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u0646\u0642\u0631 \u0634\u062e\u0635 \u0645\u0627 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0647\u0627.<\/p>\n\n\n\n

\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 PPC Ads\u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a. \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u062d\u062b \u0634\u062e\u0635 \u0645\u0627 \u0639\u0646 \u0643\u0644\u0645\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0633\u062a\u0647\u062f\u0641\u062a\u0647\u0627 \u0641\u064a \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC \u0641\u064a \u062c\u0648\u062c\u0644\u060c \u0641\u0633\u064a\u0638\u0647\u0631 \u0625\u0639\u0644\u0627\u0646\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. \u0625\u0630\u0627 \u0646\u0642\u0631 \u0627\u0644\u0634\u062e\u0635 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643 \u060c \u0641\u0633\u064a\u062a\u0645 \u0646\u0642\u0644\u0647 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0623\u0648 \u0635\u0641\u062d\u062a\u0643 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u060c \u0648\u0633\u064a\u062a\u0645 \u062a\u062d\u0635\u064a\u0644 \u0631\u0633\u0648\u0645 \u0645\u0646\u0643 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631\u0629. \u0648\u0644\u062a\u0648\u0636\u064a\u062d \u0643\u064a\u0641\u064a\u0629 \u0631\u0641\u0639 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0633\u0646\u062a\u0639\u0631\u0636 \u0645\u0639\u0627\u064b \u0623\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0643 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n

4 \u0646\u0642\u0627\u0637 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC<\/h2>\n\n\n\n

1- \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a SEM \u0648 PPC<\/h3>\n\n\n\n

\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062c\u0632\u0621\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0645\u0646 \u0623\u064a \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u060c \u0648\u064a\u062c\u0628 \u0623\u062e\u0630\u0647\u0627 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0639\u0646\u0627\u064a\u0629. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0648\u0635\u0648\u0644 \u0625\u0639\u0644\u0627\u0646\u0643 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629.<\/p>\n\n\n\n

\"Google
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\u064a\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0623\u0648 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u0643\u0644 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC. \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b SEM \u060c \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u060c \u0648\u0641\u064a PPC \u060c \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0639\u0631\u0636\u0647\u0627 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u0645\u0639\u064a\u0646\u0629. \u0641\u064a \u0643\u0644\u062a\u0627 \u0627\u0644\u062d\u0627\u0644\u062a\u064a\u0646 \u060c \u062a\u0644\u0639\u0628 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062f\u0648\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0641\u064a \u0636\u0645\u0627\u0646 \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643.<\/p>\n\n\n\n

\u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 (\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629) \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u062e\u0644\u0627\u0644 \u0646\u0633\u062e\u062a\u0643 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0630\u0644\u0643 \u0641\u064a \u0636\u0645\u0627\u0646 \u0645\u0637\u0627\u0628\u0642\u0629 \u0625\u0639\u0644\u0627\u0646\u0643 \u0645\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u060c \u0644\u064a\u062a\u0645 \u0639\u0631\u0636\u0647 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 ..<\/p>\n\n\n\n

2- \u0635\u064a\u0627\u063a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a PPC \u0628\u0634\u0643\u0644 \u062c\u064a\u062f<\/h3>\n\n\n\n

\u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b SEM \u0644\u0625\u0646\u0634\u0627\u0621 \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631 PPC \u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0643\u062a\u0648\u0628 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0648\u064a\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u0639\u0627\u0629 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 Copywriting. \u0633\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0641\u064a \u0636\u0645\u0627\u0646 \u0642\u064a\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0627\u0644\u0646\u0642\u0631 \u0641\u0648\u0642 \u0625\u0639\u0644\u0627\u0646\u0643 \u0648\u0632\u064a\u0627\u0631\u0629 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/p>\n\n\n\n

3- \u062a\u062a\u0628\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/h3>\n\n\n\n

\u062a\u0639\u062f PPC \u0637\u0631\u064a\u0642\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u060c \u0648\u0644\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062a\u062a\u0628\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR) \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0633\u062a\u0648\u0649 \u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643.
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\"Digital
<\/figcaption><\/figure>\n\n\n\n

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