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title=\"\" srcset=\"https:\/\/pixel-bee.com\/wp-content\/uploads\/2025\/07\/\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a-\u0627\u0644\u0645\u0645\u0648\u0644\u0629-\u0644\u0644\u0645\u062a\u0627\u062c\u0631-\u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629-.jpg 1000w, https:\/\/pixel-bee.com\/wp-content\/uploads\/2025\/07\/\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a-\u0627\u0644\u0645\u0645\u0648\u0644\u0629-\u0644\u0644\u0645\u062a\u0627\u062c\u0631-\u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629--300x188.jpg 300w, https:\/\/pixel-bee.com\/wp-content\/uploads\/2025\/07\/\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a-\u0627\u0644\u0645\u0645\u0648\u0644\u0629-\u0644\u0644\u0645\u062a\u0627\u062c\u0631-\u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629--768x480.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" 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\u0625\u0646\u0633\u062a\u0642\u0631\u0627\u0645 (Stories)<\/li>\n\n\n\n<li>\u0635\u0641\u062d\u0629 \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 (Explore)<\/li>\n\n\n\n<li>\u0631\u064a\u0644\u0632 (Reels) \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a<\/li>\n<\/ol>\n\n\n\n<p>\u0648\u062a\u062a\u0645 \u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0635\u0629 Meta Ads Manager (\u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0645\u0639 \u0641\u064a\u0633\u0628\u0648\u0643)\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u062f\u0642\u0629 \u0648\u0641\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u062a\u0634\u0645\u0644 \u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u0645\u0648\u0642\u0639 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Analytics<\/h3>\n\n\n\n<p>\u0645\u0646 \u0623\u0642\u0648\u0649 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062a\u0628\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631 \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u0645\u0639\u0631\u0641\u0629 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0632\u064a\u0627\u0631\u0629\u060c \u0648\u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Ads Manager (\u0645\u062f\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645)<\/h3>\n\n\n\n<p>\u0623\u062f\u0627\u0629 \u0631\u0633\u0645\u064a\u0629 \u0645\u0646 Meta \u062a\u062a\u064a\u062d \u0644\u0643 \u0645\u0631\u0627\u0642\u0628\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0628\u0634\u0643\u0644 \u062a\u0641\u0635\u064a\u0644\u064a\u060c \u0645\u0639 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062d\u0633\u0628 \u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UTM Tracking<\/h3>\n\n\n\n<p>\u0623\u062f\u0627\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0625\u0636\u0627\u0641\u0629 \u0631\u0645\u0648\u0632 \u062a\u062a\u0628\u0639 \u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0623\u0648 \u0645\u0646\u0635\u0629 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0623\u062f\u0648\u0627\u062a Heatmap \u0645\u062b\u0644 Hotjar<\/h3>\n\n\n\n<p>\u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0639 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 (Landing Pages) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062a\u0628\u0639 \u062a\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0627\u0648\u0633\u060c \u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0646\u0642\u0631\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0645\u0631\u064a\u0631\u060c \u0645\u0627 \u064a\u0648\u0641\u0631 \u0631\u0624\u0649 \u0628\u0635\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629:<\/h3>\n\n\n\n<p>\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR \u2013 Click Through Rate)<\/p>\n\n\n\n<p>\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0646\u0633\u0628\u0629 \u0645\u0646 \u0634\u0627\u0647\u062f\u0648\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u064a\u0647\u060c \u0643\u0644\u0645\u0627 \u0627\u0631\u062a\u0641\u0639 \u0647\u0630\u0627 \u0627\u0644\u0645\u0639\u062f\u0644\u060c \u062f\u0644 \u0639\u0644\u0649 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0645\u0644\u0627\u0621\u0645\u062a\u0647 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA \u2013 Cost Per Acquisition)<\/h3>\n\n\n\n<p>\u062a\u0638\u0647\u0631 \u0643\u0645 \u0643\u0644\u0641\u062a\u0643 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 (\u0634\u0631\u0627\u0621 \u2013 \u062a\u0633\u062c\u064a\u0644 \u2013 \u062a\u062d\u0645\u064a\u0644)\u060c \u0648\u0647\u064a \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0645\u062f\u0649 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n\n\n\n<p>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate)<\/p>\n\n\n\n<p>\u064a\u0645\u062b\u0644 \u0627\u0644\u0646\u0633\u0628\u0629 \u0628\u064a\u0646 \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0648\u0639\u062f\u062f \u0645\u0646 \u0634\u0627\u0647\u062f\u0648\u0627 \u0623\u0648 \u0646\u0642\u0631\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0641\u0627\u0631\u062a\u0641\u0627\u0639 \u0647\u0630\u0627 \u0627\u0644\u0645\u0639\u062f\u0644 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u0646\u062c\u062d \u0641\u064a \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062f \u0634\u0631\u0643\u0629 \u0628\u064a\u0643\u0633\u0644 \u0628\u064a \u0645\u0646 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629\u061f<\/h2>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0634\u0631\u0643\u0629 \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0645\u0648\u0644\u0629 \u062a\u062a\u0645\u064a\u0632 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u062a\u0628\u0631\u0632 \u0643\u062e\u064a\u0627\u0631 \u0645\u062b\u0627\u0644\u064a \u0644\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0648\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u0639\u0648\u0646 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062d\u0645\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0644\u0645\u0646 \u064a\u0633\u0623\u0644 \u0645\u0627\u0647\u064a \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a 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